How can Chinese companies effectively “dig for gold” when going overseas? The answer is in Kyrgyzstan

"In the past, we had to purchase construction vehicles from abroad ourselves, and transportation and maintenance were very time-consuming. Today, we heard that a Chinese manufacturer has 'moved' its factory to Kyrgyzstan, and not only does it have a wide variety of products, but it also provides customized services, so we hurried to participate in this event. Efficiency is the key to 'grabbing' orders, and we really need such 'door-to-door' products and services!" Kanenbek, a representative of the Taragon Ata Construction Company of Kyrgyzstan (abbreviated as: Kyrgyzstan), said excitedly.

The current global economic structure is deeply reshaped, and many Chinese companies are embarking on the road of overseas expansion. Under the background of the in-depth docking of the "Belt and Road" initiative, the strategy of targeting the Central Asian market is ushering in unprecedented development opportunities. How can Chinese companies "go overseas" and land efficiently, quickly establish cooperation and occupy the market, and reap "real money"? Next, let's go into the activities mentioned by the interviewees above. I believe that you will get the answer after understanding this case of Kyrgyzstan.

Super strong local influence! Product promotion conference held at national level

On August 29, 2024, nearly 100 large real estate companies and enterprise representatives from strategic industries such as oil and gas, minerals, infrastructure construction, warehousing and logistics, and freight transportation from all over Kyrgyzstan, as well as more than 120 officials and experts from government agencies such as the Kyrgyz National Parliament, the Ministry of Emergency Situations, large banks, and the Transportation Association gathered at the Orion venue in the center of Bishkek, the capital of Kyrgyzstan, to discuss the current situation and prospects of the market for special engineering equipment, exchange information on equipment leasing and insurance finance, and learn about the latest products and technologies of Chinese manufacturers.

This exchange and promotion meeting in Kyrgyzstan is unprecedented in scale and timely. August 31 is the 33rd anniversary of Kyrgyzstan's independence and the historic time when Kyrgyzstan solemnly celebrates the 100th anniversary of the establishment of the Kara-Kyrgyz Autonomous Region. Against this background, the Kyrgyz government plans to launch at least 100 enterprise and social facility projects in 2024. In recent years, Kyrgyzstan's economic and social development has accelerated, and the demand for engineering equipment has skyrocketed. At the meeting, Bolotov Sanzharbek, Deputy Minister of the Ministry of Economy and Commerce of the Kyrgyz Republic, said that the relationship between Kyrgyzstan and China has been continuously strengthened, and the mutual visits at all levels of the government have been active, which has further consolidated the good-neighborly friendship and mutually beneficial cooperation between the two countries, and cooperation in various fields has positive prospects. At the same time, the Kyrgyz market has huge potential, especially in engineering equipment, which needs to be developed urgently. Chinese products have huge advantages in quality and technology. We look forward to further cooperation with Chinese companies to jointly promote the development of Kyrgyzstan's infrastructure.

At this engineering event in Jilin, Shaanxi Automobile Group Commercial Vehicle Co., Ltd., a well-known Chinese company, brought the products most needed by Jilin customers - advanced excavators, cranes and aerial work vehicles, tow trucks and transport vehicles, etc. The company representatives introduced the technical characteristics of the products in detail. Tian Qiang, general manager of Shaanxi Automobile Group Commercial Vehicle Co., Ltd., said that Jilin's economy is developing rapidly and attracting worldwide attention. Many large-scale infrastructure construction and livelihood projects are being carried out steadily. The cross-border logistics and long-distance transportation industries are booming. Jilin is gradually becoming a transportation hub in Central Asia. With the promotion of high-quality joint construction of the "Belt and Road", the demand for commercial vehicle products in the Jilin market will be further released. The company will work with its partners to return Jilin customers with high-quality products and sufficient sincerity.

Innovative cooperation method! The factory at your doorstep supports customized services

Shaanxi Automobile Group Commercial Vehicle Co., Ltd. is directly under Shaanxi Automobile Industry and is a vehicle enterprise controlled by Shaanxi Automobile. The company has been exploring the Central Asian market for nearly 20 years. After a long period of experience accumulation, it has found a way to achieve efficient "gold mining" after the company "goes overseas" to Central Asia. An important step in the company's internationalization strategy is to develop a special Shaanxi Automobile Commercial Vehicle overseas brand - SAGMOTO. The brand products have rich experience in the production and manufacturing of municipal sanitation and urban construction vehicles. With its excellent quality, it can guarantee the quality of Jilin's economic and social construction, and has received the attention and support of the top leaders of the Jilin government.

According to Zhang Haigang, deputy general manager of Shaanxi Automobile Group Commercial Vehicle Co., Ltd., a key step in the company's internationalization strategy is to jointly study overseas market demand with local enterprises. "We produce what the market needs." As a vehicle manufacturer, Shaanxi Automobile Commercial Vehicle Company can rely on factory capabilities to benchmark international brands and manufacture a full range of trucks of various models that users like and trust. At the same time, local partners can directly represent the factory, grasp the deep-level needs of customers, understand what customers want at the first time, enter the production link at the first time, and "move" the factory to the doorstep of overseas customers. This cooperation model is conducive to enterprises better integrating into the local market overseas and deeply tapping market potential.

SAGMOTO's only brand agent in Kyrgyzstan, Brother Kinetic Energy (Xi'an) Holding Co., Ltd., has more than ten years of experience in leasing engineering equipment. In recent years, it has achieved breakthrough development in the field of vehicle sales, occupying the front of the engineering equipment sales list in Kyrgyzstan. It has seven repair shops and sales and after-sales service centers in Kyrgyzstan. It is an after-sales service provider for many well-known engine brands at home and abroad, and has a great influence in the fields of vehicle sales, heavy equipment leasing, and freight. The company has been deeply involved in almost all large-scale engineering projects in Kyrgyzstan in recent years, such as the longest steel bridge in Kyrgyzstan, the construction of the new "White House", and the renovation of Bishkek roads in 2024. In the first half of 2024, the company's sales of more than 200 engineering equipment in Kyrgyzstan were far ahead of its peers, showing a real "gold-digging" ability.

Shaanxi enterprises work together to benefit the people of Central Asia

In 2023, Shaanxi Automobile Group Commercial Vehicle Co., Ltd. and Brother Kinetic Energy (Xi'an) Holding Co., Ltd. started the road of cooperation and coordination. Since then, a large number of tractors, dump trucks and various special vehicles have been delivered to end customers in various fields in Kyrgyzstan. Garbage trucks, cleaning trucks, tow trucks, aerial work trucks and other products are serving various municipal projects in Bishkek. In order to better serve the people's livelihood of Kyrgyzstan and promote the stable development of the country's animal husbandry, Shaanxi Automobile Commercial Vehicle Company and Brother Kinetic Energy Company will work together to introduce new energy light trucks to Kyrgyzstan to provide better solutions for long-distance transportation of dairy products, aquatic products and meat products, which will greatly help the healthy development of Kyrgyzstan's main pillar industries.

On the morning of August 30, 2024, local time, the XD MOTOR Shaanxi Commercial Vehicle (SAGMOTO) franchise store of Brother Kinetic Energy (Xi'an) Holding Co., Ltd. Kyrgyzstan Branch, located next to Deng Xiaoping Avenue, the main road in Bishkek, officially opened. Many construction practitioners asked questions about the exhibited products on site, asking about the various technical features and maintenance of the equipment, with a focused look on their faces, as if not placing an order in the next second would be a loss.

Asel, a representative of the Kyrgyz "GOLDEN MEKEN" steel company that is exploring the Afghan market, said that Central Asia has great development potential and is in the golden period of construction. The demand for engineering equipment is unprecedented. The industry cherishes it and hopes that excellent Chinese products such as Shaanxi Automobile Commercial Vehicles can bring a new and beautiful look to the countries in Central Asia in an irreplaceable way.